0704-883-0675     |      dataprojectng@gmail.com

INFLUENCE OF TELEVISION ADVERTISING ON CONSUMER BUYING HABITS OF GUINNESS STOUT IN IKEJA COMMUNITY OF LAGOS STATE

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

Abstract

The study was on the Influence of Television on Consumer Buying Habits of Guinness Stout in Ikeja Community of Lagos State. It started with general introduction to the research, statement of the problem and purpose of the study. This was followed by comprehensive literature review of television advertising on consumer buying habits of Guinness Stout in Ikeja community of Lagos State. The researcher made use of the survey design to gather necessary information. Simple random sampling was used to select a sample of the population. Through the research methodology involving collection of data from a sample of residents of Ikeja in Lagos State, the researcher applied self-administered questionnaire to obtain primary data which was later analyzed by simple percentage and the hypotheses were tested using the chi- square analysis method. The result showed that television was viewed as the most preferred medium of advertisement of Guinness Stout. The researcher made the recommendation based on the findings that more attention should be focused on using television medium for advertisement of Guinness Stout.




FIND OTHER RELATED TOPICS


Related Project Materials

THE ROLE OF BROADCASTING IN THE RURAL DEVELOPMENT

Abstract

Rural development of my kind in any place can only be meaningfully achieved through a well – planned and...

Read more
INFLUENCE OF ADVERTISEMENT ON STUDENTS’ PATRONAGE OF GOODMORNING CORNFLAKES

Abstract

Advertisement remains a special tool in the hand of manufacturers to make it products acceptable, adopted and y...

Read more
HUSBAND’S INVOLVEMENT IN ANTE-NATAL CARE

ABSTRACT

This study investigated men involvement in ante-natal care using Ikeja bag Local Government as...

Read more
BUREAUCRACY AND EFFICIENCY IN NIGERIAN PUBLIC ENTERPRISE A CASE STUDY OF POWER HOLDING

ABSTRACT

This study was carried out on bureaucracy and efficiency in Nigerian public enterprise using P...

Read more
CORPORATE SOCIAL ACCOUNTING INFORMATION DISCLOSURES AMONG FIRMS IN NIGERIA

Abstract

This study investigates the relationship between corporate social responsibility disclosure (CSRD) and financia...

Read more
A SURVEY OF CONSUMER PROTECTION LAWS AND ITS CORRESPONDING EFFECTS ON CONSUMPTION OF TOBACCO PRODUCTS

EXCERPT FROM THE STUDY

  1. There is a  effect of consumer protection laws on consumption of tobacco product.
    Read more
    THE EFFECT OF CAPITAL STRUCTURE ON CORPORATE PERFORMANCES (A CASE STUDY OF SELECTED COMPANIES IN ONITSHA

    ABSTRACT

    This study examined the effect of capital structure on corporate performance with reference to sel...

    Read more
    DOMESTIC OUTCOMES OF NIGERIA’S ECONOMIC DIPLOMACY 1999-2007

    ABSTRACT

    Economic Diplomacy(ED) is the management of international relations aimed at promoting exports and increasing access to Foreign...

    Read more
    BRAND PERSONALITY AND CUSTOMER LOYALTY

    ABSTRACT

    The study examined brand personality and customer loyalty in Babcock University using of indom...

    Read more
    THE USE OF RADIO BROADCASTING IN RURAL DEVELOPMENT

    Abstract

    Rural development of my kind in any place can only be meaningfully achieved through a well – planned and...

    Read more
    Share this page with your friends




whatsapp